![]() Click on the toggle button besides “Activate Incoming Webhooks”.Click on “Incoming Webhooks” on the follow-up screen or under “Features” in the left hand navigation tree.Select the Slack workspace that you want to integrate with Marketo. ![]() Navigating to the Apps section of the Slack API center.The first step needed to integrate Slack with Marketo is to create an App for Marketo (don’t worry this is not as intimidating as it sounds!) in Slack following these steps: Creating an App in Slack to Integrate with Marketo ![]() Therefore, instead of sending Marketo email alerts that will go unread or not be looked at in time, it is much better to integrate Marketo and Slack so that you can send messages directly to individuals or channels in Slack, where people can be tagged for follow-up or communication continued in the thread. We want to make follow-up from our Sales and Marketing team as convenient as possible a) so that they actually do it and b) they can follow up on these notifications as soon as possible. Slack has become the dominant internal communication tool within may companies with email falling into the shadows, inboxes going monitored, and unread email count growing. Why would you want to Integrate Slack with Marketo?
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